Salad Days examines the power that contemporary imagery has in influencing our desires and aspirations. While the emotional core here is the artist's own complicated relationship to the definition of success, this project shows how modern urban environments have increasingly become stages for a particular kind of performance. Success is not just imagined but imaged – rehearsed, optimized & posted – until the performance becomes the self.

Using a mix of candid street photographs, in-studio rephotography and appropriated architectural renderings, he plays with the familiar visual language of commercial advertising in order to explore the role these images have in shaping modern life.